Placard



July 7, 1925. V 1,544,670

H. V. MARSH 'PLACARD Filed Dec. 8; 19 5 Harry V/Yarslz.

I By if y.

Patented July 7, 1925.

UNITED sures 1,544,676 PA T T oFFIc E.

HARRY v. MARSH, 0F oHI'oAGo,.-.ILLINoIs.

PLAGARD.

Application filed December s, 1923; s'eria iro.e79,392.

To all whom it may concern: 1

Be it known that I, HAuRx V. MARsH, a citizen of the United States, residing at Chicago, in the county of Cook and State of Illinois. have invented new and useful Improvements in a Placard, of which the following is a specification. Y

The present invention relates' to cards for advertising and has to do with point-of-pur chaseadverti'sing material adapted to be secured to the unit to which its advertising relates. 1 7

Among the objects of the invention are the provision in a card of the type suggested of means for firmly securing the cards to the object upon which it is used, and the employment of the material of the blank from which it is out and formed for the production ofthe object-connecting means. Primarily, it is desired to secure an object engaging member adapted to be retained upon the object advertisec'l by double fastening men'ibers, and to employ such portions of similar devices which now go towaste in the production of such object engaging means. V H

These and such other objects. as may hereina'fter appear are attained by the novel constructioi' of the objectgengaging' pertions of the device, by the combination of such portions with the placard to be displayed, and by the arrangement of such placard and its object engaging portions, all of which is fully illustrated in the accompanying single sheet of drawing, hereby made a part of this specification, and in which:

Figure 1 is a plan View of a blank embodyingthe invention;

Figure 2 is a side view thereof, the object upon which used being shown in full lines; Figure 3 is a top View thereof in position; and s Figure 4 is a perspective View of the device taken from the rear thereof.

Like reference characters are used todesignate similar parts in the drawing and in the description which follows.

The material from which devices embodying my invention are out, stamped or formed, ordinarily is in sheet formation, and for purposes of describing the invention, sheet cardboard will be suggested as the requisite material, although other materials may be employed with equal facility and effective results. 7

In Figure 1, A represents that. portion or body of the blank which is used for advertising purposes and which stands, vertically erect upon the object to be advertised, as

for example can .15 (see Figure 2), C desig-J nates a horizontal flat member adapted" to rest upon the top of can B, D indicates a substantially vertical flat member in engagement with can and the bad: of A, and.

adapted to regulate the gripping force, be.- tween can and placard','and E is the semicircular base of the device partially encircling can B and forming a second object en-' gaging member. The whole .device may be out and scoredjat a single stroke of a die press, the full lines in the drawing (Figure.

1) being indicative of through cuts. While the dotted lines representscoring. The bottom extension or base portion E of the blank is semi-circular at its exterior margin in the illustration, although other marginal configurations may be had, and is partially separated from bodyA byscore'lines 10.

and 11. Additionally a U-sha'ped cut 12 is made between the material of body A and base E, the closed portion of the U'being sen'ii-circular from the interior.extremities of scores 10 and 11 in order that the interior margin of base E willcoincid e: with the periphery of the can B, as appears 1n F gures 2, 3, and 4. The upward extensions of cut 12 are parallel and project upwardly into body A in order that ears or legs 13 and 14: may be formed above scores 10 and 11, such legs or ears being a less distance apart than the greatest transverse dimension of can B.

Intermediate the extremities of cut 12 are a cut 15 and a score 16, one being a continuation of the other, the cut 15 being of a less extension than the score 16. From the juncture of said out and score, a perpendicular score 17 is stamped, such score line extending below'animaginary line intermediate scores 10 and 11 and terminating in a cut 18 extending in the direction of scoring 16 (but at an acute angle) from score 17 until it intersects cut 12 adjacent the beginning of one end of the semi-circular portion thereof.

The cuts 12, 15 and 18, in conjunction with scores 16 and 17 provide the members C and D for engagement with the cam upon and adjacent its top. To attach the device, flaps C and D are folded back at cut 15 and score 16 until at substantially right angles to body A.- Flap D is then folded at right angles to flap C along score line 17. Base E is next pushed down over can B until flap C rests thereupon after which the lower portion of flap D is made to engage the side wall of can B. The angle of cut 18 provides an inwardly extending point 19 for engagement with said can whereby the device may be tightly secured, and irrespective of irregularities of contour of can B may be made to provide a snug fit therein. The margin D made by cut 15 forms a rest or support for body A, whereby the latter is held vertical. The device is by design adapted to be set forwardly upon the can B and is not to be seated at its greatest diameter.

It will be noted that the device may be adapted to square cans by a modification of the curved line therein and by disposing of the body A with portions of two sides of such can extending outwardly between ears 13 and 14. l

I claim:

1. A placard for advertising comprising a body adapted to be disposed upon an object to be advertised thereby, and a plurality of sections extending from said body, one of said sections being adapted to encircle the said object and provide a support for said body, and another of said extensions being adapted to provide a seat for said body upon said object, a vertically supporting brace for said body, and a locking member cooperating with said encircling section to secure said body upon said obj ect.v

2. An advertising placard for use upon a can or the like comprising a body, and extension sections, said extension section being scored and cut to separate said sections one from another and to provide a plurality of can engaging members, all of said can engaging members belng adapted to aid 1n securing said body from displacement from such can, one of said sections being adapted V to rest upon said can to determine the position of said placard thereupon, a second section being adapted to encircle said can, and a third section intermediate said first and second sections being adapted to maintain said placard in upright position and to lock it against displacement from said can, the material of said placard when in a fiat position being adapted to comprise an integral sheet having two connected slits and several separated scorings.

3. A placard formed from sheet material and having a body adapted to carry adver; tising matter, integral extension portions at the sides of said body and spaced apart at their inner edges a distance less than the major transverse portion of the object upon which said placard is disposed, a base hingedly connected to said extension portions and adapted to be disposed about said object, and flap members formed from the material intermediate said body and base and comprising two sections adapted to be disposed at substantially right angles to one another, one of said sections being adapted to rest upon the object to which the device is affixed at right angles to said body, the second of said sections being adapted to provide a support for said body and engage the periphery of said object to secure the device against aoeidental displacement therefrom said flap members comprising the material enclosed between said side extension and said base and being separated therefrom by a single continuous slit.

HARRY v. MARSH. 

